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Job Hunting in the 21st Century Goes High-Tech
5/9
Want to stand out from other job seekers? An online [profile] may be one way
to do that.
These days you can send a link to your online profile in an e-mail to
prospective employers. Ziggs.com, a company that launched in October, offers
online profiles for §25a year, with the first year free.
"The online profile gives so much [more information than] the resume. It's a
great point of [differentiation," says Tim DeMello, chief executive at Ziggs.
The profile you create includes a [snapshot] page complete with photo and
quick introduction, where the applicant decides which questions to answer.
For §50 a year (on topof the §25), the company will ensure your profile
tops the list of sponsored searches when anyone searches your name using a
major Internet search engine such as Google or Yahoo. "Your name being in
search listings is important," DeMello says. Employers are "going to look at
that, even before they invite you in for an interview."
Resume required
Whether or not you decide an online profile is worth your money, you'll
still need a resume. "MOst hiring managers still want to see a very pristine,
clean,good-looking resume," says Mark Mehler, co-author of CareerXroads, a
directory of job sites. "It's not going away."
Given that ethe resume remains a powerful force in hiring, consider the
following advice in order to avoid many all-too-common mistakes:
>> Stick to relevant information.>> Job seekers "have about to seconds to
catch a potential employer's eyes," says recruitment director Jennifer Johnson.
"They have to make te first word of every [bullet point] an action word, such
as coordinated, managed, facilitated, organized. That will make the reader keep
reading."
5/10
>> Don't rely on e-mail alone.>> "Some company networks are flat-out deleting
e-mails that have attachments," says Kevin Donlin, president of Guaranteed
Resumes. This "gives you a perfect excuse to call the employer." Make the call
brief, [along the lines of] "since e-mail is not entirely reliable, J just want
to call to make sure yu got the resume I sent," he says.
>>Get to know ASCII.>> If you don't already, figure out how to save your resume
in ASCII format, which is the [plain text] version that employers increasingly
require.
Do a [test run] before sending it. "You want eto save it as plain text and
open it again using your [text editor,]" Donlin says. For instance, if it
replaced them with asterisks.
Include [keyords] in your ASCII resume to ensure your resume pops up when
hiring managers search resume databases. To figure out which keywords to use,
"you want to [reverse-engineer] job postings," Donlin says. "Take the relevant
keywords and put them into your ASCII resume."
>> Find a proofreader.>> Often job seekers turst their own eyes-without
realizing what they're missing. "Seng the resume to three friends," Donlin says
"Ask them: 'What's your first impression? Do you see any mistakes? Would you
call me?' You're getting free profreading, but you're also [networking] at this
point. Now your resume is itn the hands of three other people."
>> Get someone in the company to refer you.>> "Thirty to 60 perent of employees
in most companies in the U.S. get hired by employee referral," Mehler says.
Donlin agrees: "There's no need for a resume if you're been doing your
networking properly. A job can be created for you. The key is to try to [short-
circuit] the whole hiring process by getting into the hiring manager's mind
before he places a want ad."
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