[回報] AWA 2011/04/12 台大
Issue
182. “The purpose of many advertisements is to make consumers want to buy a
product so that they will ‘be like’ the person in the ad. This practice is
effective because it not only sells products but also helps people feel
better about themselves.”
80. “The video camera provides such an accurate and convincing record of
contemporary life that it has become a more important form of documentation
than written records.”
Argument
10. The following appeared in a memo from the marketing director of Bargain
Brand Cereals. “One year ago we introduced our first product, ‘Bargain Brand
’ breakfast cereal. Our very low prices quickly drew many customers away
from the top-selling cereal companies. Although the companies producing the
top brands have since tried to compete with us by lowering their prices, and
although several plan to introduce their own budget brands, not once have we
needed to raise our prices to continue making a profit. Given our success
selling cereal, Bargain Brand should now expand its business and begin
marketing other low-priced food products as quickly as possible.”
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