[討論] ebay社群網站經營分析師工作敘述

看板Marketing (行銷)作者cideath (坦尼斯)時間14年前 (2012/05/12 15:20)推噓1(1推 0噓 0→)

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最近ebay在應徵社群網站分析師的暑期實習生以下是工作職缺內容的敘述我覺得做網路行銷操作可以從這串敘述中得到非常多的幫助因此貼上來分享了解一家專門做e-commerce的公司是如何訂定社群網站行銷策略特別裡面提到非常多社群網站效果評估軟體名稱有空大家都可以去玩一玩 --- MBA Intern Global Social Analytics (eBay) Job Location: San Jose, CA This role will combine knowledge of Social Media Strategy, Social Metrics and business analysis, problem solving, and analysis skills to develop metrics modelling frameworks and reporting for social business success metrics for Social Commerce, Social CS and Social Brand for eBay globally. The analyst will also interpret data and share insights from social sources (i.e. Facebook, Twitter, blogs, Tumblr, etc.) pulling research and relevant data. The analyst will be responsible for distilling this information into actionable insights with consistent reporting to help drive the business forward. - Help set up efficient data collecting processes, keep abreast of analytics tools, design reporting templates, compile competitive reports,to make the data consumption process efficient. - Translate business needs into analytics requirements, define approach and develop social metrics for eBay Social Commerce Team for social commerce products and site integrations. - Develop reports and deep dive requests from team leadership, executives, and internal partners. Build close partnership with the Social Commerce Product and other Analytics teams to drive results; - Support Product Management in their interactions/analysis of Social Network Data including Facebook Insights, Twitter, Google+, Pinterest and work with Analytics Platform, and Product Development, and provide useful insights. - Manage end-to-end reporting projects adhering to timelines and directing/ collaborating with others. - Develop relationships across the organization, collaborate and share best practices; Innovate, identify and explore new analytics and operational opportunities eBay Global Social Analytics - Evaluate large, complex data sets applying advanced quantitative approaches in hypothesis evaluation - Develop new frameworks, models and processes turning key insights into actionable decisions and business operations; - Deliver informative, well-organized communication of insights and recommendations to internal partners. Deal with ambiguity by getting timely clarifications and deliver results. - Perform statistical analysis on data for trend analysis and test vs. control analysis for decision-making. - Compile cross-platform social media/consumer engagement data from client platforms and programs and develop client-facing reports with quantitative and qualitative insights. - Translate sets of data (brand metrics, sales/CRM data, Web analytics) into meaningful insights and specific digital communication opportunities. - Understand the dynamics of all the different social media environments and provide valuable insights to both business and social teams on campaign performance, competitive activity, and new opportunities for growth. Job Requirements 1-2 years of social metrics including social media monitoring, social media ROI calculations and/or analysis of Facebook Insights Data for Connect and OpenGraph integrations. - Familiar media and social data and listening tools such as Alterian SM2, Peoplebrowsr. Socialbakers, Tweetreach, SimplyMeasured, Nielsen BuzzMetrics, Radian6 and other tools to compile social media data. - Passion for social media and social metrics and a hunger to learn about new social business models and niche social networks and their impact on Social Commerce in general, of eBay in particular, and a strong desire to want to be a part of shaping its future. - Ability to handle multiple tasks, meet deadlines in a dynamic/changing environment, as well as to set priorities based on judgment, in a complex work environment, building consensus and fostering a team atmosphere - Strong interpersonal skills as well as written and verbal presentation skills - High energy and a desire to work in a results-oriented, innovative, fast growth environment - Excellent partner management skills and global perspective. - Collaborative team player with ability to work in large, global cross-functional teams. Education Advanced Diploma or Equivalent -- 以必要之時所需的小幸福祝福你 -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 174.77.35.204