[情報] 今年曼大Marketing CCRM的所有論文題目

看板AdvEduUK (英國留學旅遊)作者pawlous (袍若斯)時間14年前 (2012/05/14 22:05)推噓2(2推 0噓 0→)

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以下為UoM Marketing 和 CCRM的所有有指導論文的老師跟他們的題目，要選我們學校的捧由們可以看一下，基本上每年變化也不太大～然後也希望看到這篇文的在校生，可以來分享一下你們的老師吧！格式為： Supervisor Topic Dissertation Topic Areas 2011-2012 Dr Emma Banister Understanding consumer behaviour using practice theory Dr Jamie Burton Customer feedback- creating value from compliments, suggestions, concerns and complaints; Servitization/ service infusion Dr John Byrom Marketing and Museums Dr Theodoulidis (Babis)Charalampos Business intelligence applications for marketing; application domains: social networking, complaints and complements. Service design and quality; application domains: retail, education, health, etc Dr Lucy Daly The use of ecommerce as a communication tool Professor Gary Davies The effect of adding a corporate brand to a product brand Professor John Dawson International retailing Dr Lee Douglas 1) Consumer behaviour modelling & retail market analysis techniques; application to retail planning problems; 2) Public policy implications of retail strategies; 3) Retail market saturation; 4)The geography of place Dr Lee Edwards Corporate communications, society and culture; The construction of the communications and marketing professions / Diversity in the communications professions Dr Anna Goatman Not-for-profit marketing Dr Anthony Grimes The interplay of imagination, perception and memory in the construction of attitudes and behaviour Dr Thorsten Gruber Recovering from Service Failures in Higher Education; Understanding the Customer’s Experience with Self-Service Technology Dr Alex Gunz Materialism and consumer psychology/consumer well-being Dr Daniel Hampson Digital Marketing Professor Paul Jackson Employee engagement and CSR / AstraZeneca collaboration Professor Jikyeong Kang Customer Satisfaction Dr Debbie Keeling Retailer and consumer roles in the healthy living agenda Dr Kathy Keeling New media and marketing; Predicting customer acceptance of new technology services Dr Hong Liu Bank Marketing; High-tech Marketing Professor Dominic Medway Transient market traders and specialist street markets; place marketing; role of smell in marketing communications. Professor Peter Naude Any B2B topics Dr Terry Newholm Consumer Tribes: consumption, brand meaning and marketing. Dr John Pal The Portas Review; Corporate retail failure Professor Helen Perks Product/service innovation in regulated environments, with particular focus on police and medical devices sectors Dr Ilias Petronias Customer Relationship Management, Business Intelligence, Competitive Intelligence, IT in marketing Dr Carla Ramos Business Network Coopetition Irene Roele Market Sensing/Continuous Learning about Markets/'orchestrating knowledge’ from an RBV perspective, or an MBV perspective Dr Stuart Roper The measurement of Corporate Reputation – possible collaboration with a reputation consultancy Professor Nitin Sanghavi Multi –Channel Retailing; Impact of Social Media on Company Branding Professor Peter Turnbull International marketing; Country of origin effects; international processes; Market entry strategies; B2B marketing Dr Judy Zolkiewski B2B marketing including B2B services, strategy and relationship and network dynamics 至於老師的好壞就請各位自己去打聽囉！在英國上PTT超級慢編輯超麻煩 lol 以上～有問題的站內信！！ -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 217.39.3.153