[News] Nameless China from Newsweek.To share summary
I read an article in Newsweek that is about business in China. I'd like to
share some ideas in this article.
The title is "Generic Giants".It discuss China is the world's factory, But
its top firms are seldom heard in global market. For examople, the second
largest maker of telecom hardware, "HUAWEI". One out of six people on this
planet uses Hauwei hardware. But not too many customers know that. This is
also a big problem to China. The reseaons primarily in four ways.
First, just like the title that is similar to generic drug. China business
still can't access to pioneer technology to get competitive advantages.
Many multinational companies still concern the intellectual property piracy.
Second, they build their sucess the old-fashioned way-by selling to other
businesses, rather than directly to consumer around the world, and by com-
peting on price rather than on innovation.
Third, because of domestic cutthroat competition fail these companies to
build global brands. The domestic profit is very thin.
Forth, the Chinese approach branding as a fact or skill set to acquire
rather than an art to master. The most impressive M & A that Lenovo bought IBM
PC manufactureing unit. So far does show depressing result in global market.
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 114.41.114.199
EngTalk 近期熱門文章
PTT職涯區 即時熱門文章
