[問題] 請問一題行銷管理方面的問題

看板Management (企業管理)作者 (sosobunmeimei)時間18年前 (2006/11/06 23:43), 編輯推噓1(104)
留言5則, 1人參與, 最新討論串1/1
What user benifits in advertising for each of the following 3 products might lead you to conclude that the marketer is trying to appeal to each of these 3 market segments? products:(A)DVD player (B)Toothpaste (C)10-day Caribbean cruise market:(A)young singles (B)retired people (C)empty-net couple 可以麻煩幫我解答嗎看不太懂題意是指那些購買者的利益還是業者? 該從哪個角度回答呢? -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 221.169.194.129

11/07 18:25, , 1F
我覺得應該是說..你這三種產品的廣告推廣應該強調何
11/07 18:25, 1F

11/07 18:26, , 2F
種消費者利益以吸引並符合題目所設定的三種消費者區隔
11/07 18:26, 2F

11/07 18:27, , 3F
的需求...例如我在推DVDplayer我要怎麼推廣才符合年輕
11/07 18:27, 3F

11/07 18:28, , 4F
的單身消費著的需求及碰觸到他們內心的使用欲望
11/07 18:28, 4F

11/07 18:28, , 5F
應該是這樣吧...個人淺見...有沒有其他的強者可以回答
11/07 18:28, 5F
文章代碼(AID): #15JrW-HL (Management)
文章代碼(AID): #15JrW-HL (Management)