[討論] 百事可樂
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有一個問題是這樣...
2. Pepsi core displays will include Pepsi, Mountain Dew, Diet Pepsi, and
Pepsi One,” says Philip Marineau, CEO Pepsi North America. Pepsi One will be
treated as a Pepsi core brand and it will be sold everywhere the other core
brands are available.” Will Pepsi One take away market share from Diet
Pepsi, or will it generate more revenues and increase the market share for
PepsiCo?
Given the limited amount of fountains, shelf space and vending machines, how
can Pepsi effectively manage two products in the diet soft-drink market?
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