[資訊] Slow HDTV sales impacting PlayStatio …
Slow HDTV sales impacting PlayStation 3 uptake
http://www.gamesindustry.biz/articles/
slow-hdtv-sales-impacting-playstation-3-uptake
Slow sales of high-definition television hardware in the US is holding back
sales of Sony's PlayStation 3, as consumers feel the effects of the economic
slowdown.
消費者對經濟衰退的感受使得美國高畫質電視市場疲弱也拖累了 PS3 的銷售。
That's according to analyst Michael Pachter, who also said that consumers had
been opting for cheaper Xbox 360 console deals, rather than the more expensive
PlayStation 3 offerings.
這是分析師 Michael Pachter 的見解，他同時也說消費者寧可選擇較便宜的 XBOX360
而不選擇較昂貴的 PS3 。
"There was likely some substitution of Xbox 360 for PS3 purchases, due to
recent price reductions for the Xbox 360 and the bundling of the console with
two free games," said the Wedbush Morgan specialist.
"XBOX360 成為 PS3 的替代選項看來是有其原因的，因為 360 最近降價以及搭配
兩款免費遊戲進行同捆銷售" Wedbush Morgan 專家如是說。
"In addition, we believe that PS3 sales are being impacted by lower demand for
HD televisions as a result of the recession."
"此外，我們相信 PS3 的銷售也受到經濟衰退而高畫質電視需求降低的影響"
Cumulative US sales of the PlayStation 3 through to November were 6.1 million
units, compared to 12.4 million Xbox 360 consoles.
PS3 截至十一月為止在美國的銷售量是 610 萬，而 XBOX360 是 1240 萬。
However, Pachter believes that during the first half of 2009, sales for Sony
will begin to look up as consumers show interest in exclusive titles and
Blu-ray capabilities.
然而，Pachter 相信在 2009 年前半年，隨著消費者對獨佔遊戲以及藍光光碟性能的
興趣提高，PS3 的銷售量將會有所提升
"We believe that several PS3 exclusives, notably LittleBigPlanet, along with
focus on the Blu-ray will drive hardware sales over the next six months," he
said.
他說 "我們相信幾款 PS3 的獨佔遊戲，特別是小小大星球會與受矚目的藍光光碟一起
在往後六個月中帶動 PS3 的硬體銷售。
He also added that he expects December sales for the entire hardware market in
the US to show further improvement over last year.
他又補充說他預期今年十二月份美國整體的硬體市場將會比去年更加成長。
"We do not expect the recession to impact videogames in December; rather, we
think that as Nintendo increases Wii supply further, Sony markets Blu-ray, and
Microsoft rolls out its New Xbox Experience, hardware sales will show
year-over-year increases in December."
"我們並不覺得經濟衰退會影響十二月份的遊戲市場；隨著任天堂進一步提高 Wii 的
產量ˋ索尼推廣藍光以及微軟展示了全新的 XBOX 體驗，十二月份的硬體銷售將會比
去年同期更多。"
--
▆▄▄▄▄▄ ▆ ▆▄▄▃▂▄ ▆
╰▊▋Ⅰ ▁ ▊ Gatchaman ▏ ▕▋Ⅱ ▁ → ▊∵∴∵ Gatchaman▕▊╯
▕▋ ▁▕▁ ▊ˍˍˍˍˍˍˍˍ ▏ ▕▋ ▁▕▁ ▊∵∴∴ˍˍˍˍˍ ▏
▕▋ █。▕ ▃▃▃▃ Ｂ Ａ ▎▏ ▕▋ █。▕ “” Ｂ Ａ ▎▏
▕▋═ ▕══ ▄ ▄ ═●═●═▎▏ ▕▋═ ▕═══════●═●═▎▏
▁▅▅▅▅▅▅▅▅▅▅▅▅▅ ▁ ▁▅▅▅▅▅▅▅▅▅▅▅▅▅ ▁
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 203.70.124.235
Eng-Class 近期熱門文章
PTT職涯區 即時熱門文章
