[請益] 行銷工具名詞
在一堆行銷工具中有以下幾項
網站
brochure
貿易會展
Sales brochure
Leave-behind
電視廣告
…
請問brochure 跟 Sales brochure有什麼不同
是否可以理解為 宣傳手冊 跟 宣傳單 ?
又 Leave-behind 是什麼東西?
我在網路上查到兩個定義
1.Any item that a sales person leaves with the prospective customer after a
sales call. The leave-behind is intended to jog the prospect's memory about
the sales call and the product or service being sold.
2.A premium left with prospective customers by a sales person, to remind them
of the product or service being sold.
但還是不太能具體掌握中文裡的說法可能會是什麼
謝謝！
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◆ From: 221.169.210.156
※ 編輯: springlight 來自: 221.169.210.156 (05/14 14:26)
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