[回報] 8/27 台大
Issue
50
"The chief benefit of the study of history is to break down the illusion that
people in one period of time are significantly different from people who
lived at any other time in history."
232
"The most essential quality of an effective leader is the ability to remain
consistently committed to particular principles and objectives. Any leader
who is quickly and easily influenced by shifts in popular opinion will
accomplish little."
Argument 71
"The following appeared in a memo from the sales manager of Eco-Power, a
company that manufactures tools and home appliances. "Many popular radio and
television commercials use memorable tunes and song lyrics to call attention
to the products being advertised. Indeed, a recent study of high school
students showed that 85 percent could easily recognize the tunes used to
advertise leading soft drinks and fast-food restaurants. Despite our
company's extensive advertising in magazines during the past year, sales of
our home appliances declined. Therefore, to boost company profits, we should
now switch to advertisements featuring a distinctive song."
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