[問題] Marketing managenment一題 解題
看板Management (企業管理)作者caledonia (Nothing...)時間15年前 (2009/10/27 14:38)推噓0(0推 0噓 0→)留言0則, 0人參與討論串1/2 (看更多)
An ad executive states
"only objective of advertising is to increase sales of brand"
what might this be a limited view of advertising?
What other objectives could advertising have?
Finally, a marketing researcher has read that if u want to increase sales for
ur product, use the color red.....
Why may this view be incorrect from the perspective of what u know about
the impact of color on arousal???
麻煩大家了
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