[新聞] Disney與WEBTOON合作 打造全新漫畫平台
原文標題:
Disney and WEBTOON Entertainment Broaden Relationship to Create New Digital
Comics Platform
原文連結:https://tinyurl.com/5n89apy2
發布時間:Tue, September 16, 2025 at 4:07 AM GMT+8
記者署名:Business Wire
原文內容:
BURBANK, Calif. & LOS ANGELES, September 15, 2025--(BUSINESS WIRE)--The Walt
Disney Company (NYSE: DIS) and WEBTOON Entertainment (NASDAQ: WBTN) today
announced that Disney and WEBTOON have entered into a non-binding term sheet
for the development of an all-new digital comics platform that will feature
current comic book runs and include decades of past comics from across Disney
’s portfolio including Marvel, Star Wars, 20th Century Studios and more.
美國加州伯班克與洛杉磯,2025 年 9 月 15 日——(商業電訊)——華特迪士尼公司 (
NYSE: DIS) 與 WEBTOON 娛樂公司 (NASDAQ: WBTN) 今日宣布,雙方已簽署非約束性條款
書,將共同開發全新的數位漫畫平台,該平台將包含現行漫畫連載,並收錄數十年來來自
迪士尼旗下的經典漫畫,包括漫威、星際大戰、二十世紀影業等。
For the first time, more than 35,000 comics from Marvel, Star Wars, Disney,
Pixar and 20th Century Studios will be available in a single digital comics
service with one convenient subscription, adding more stories than ever before
in one location.
史上首次,超過 35,000 本來自漫威、星際大戰、迪士尼、皮克斯和二十世紀影業的漫畫
,將以單一數位漫畫訂閱服務提供,讓粉絲能在一個平台中享受前所未有的龐大故事庫。
As an expansion upon Marvel Unlimited, Marvel's current digital comics
subscription service, the new platform which will be built and operated by
WEBTOON Entertainment, will provide decades of iconic comics for current
Marvel Unlimited subscribers and bring in even more fans to experience
storytelling from across the Disney portfolio along with a selection of
WEBTOON Original stories. The new platform will include a mix of vertical and
traditional formats for archived comics, current comic book runs and original
stories.
此平台是對 Marvel Unlimited(漫威現有數位漫畫訂閱服務)的擴充,由 WEBTOON 娛樂
公司建置與營運。新平台將為現有用戶提供數十年的經典漫畫,並吸引更多粉絲一同體驗
迪士尼旗下的故事,同時還會加入 WEBTOON 原創作品。平台將混合直式捲動與傳統漫畫
格式,涵蓋舊有漫畫、現行連載及全新原創故事。
As part of the Disney+ Perks program, Disney+ subscribers who want to further
explore the stories behind some of their favorite franchises will be able to
access a curated selection of comic titles in the new app at no additional
charge.
作為 Disney+ Perks 計畫的一部分,Disney+ 訂閱者若想更深入探索心愛 IP 背後的故
事,將能在新平台免費取得精選漫畫內容。
WEBTOON Entertainment and Disney previously announced a multi-year
collaboration featuring nearly 100 reformatted classics and all-new original
series tailored for WEBTOON’s vertical-scroll format.
WEBTOON 娛樂公司與迪士尼先前已宣布多年合作計畫,將近 100 部經典漫畫重新改編,
並推出全新原創系列,特別針對 WEBTOON 的直式捲動格式設計。
Josh D'Amaro (迪士尼體驗部主席)
"By uniting our unparalleled collection of comics across Marvel, Star Wars,
Disney, Pixar and 20th Century Studios into a single digital platform, we’re
giving fans unprecedented access to the adventures they love - all in one
place," said Josh D'Amaro, Chairman, Disney Experiences. "Through our expanded
relationship with WEBTOON, the global leader in digital comics, we’re
opening doors to new audiences and deepening fan engagement."
「將我們涵蓋漫威、星際大戰、迪士尼、皮克斯與二十世紀影業的無與倫比漫畫收藏整合
到一個平台,讓粉絲能在單一入口體驗所有冒險,這是前所未有的。」迪士尼體驗部主席
Josh D'Amaro 表示。「透過擴展與全球數位漫畫領導者 WEBTOON 的合作,我們正在打
開新受眾的大門,並加深粉絲的參與度。」
The new digital comics platform will target a wide distribution. Select comics
will also be localized for WEBTOON’S Korean and Japanese platforms.
新數位漫畫平台將以廣泛發行為目標,部分漫畫也會在 WEBTOON 的韓國及日本平台進行
在地化。
Alongside the planned commercial collaboration, Disney and WEBTOON
Entertainment also entered into a non-binding term sheet for Disney to acquire
a 2% equity interest in WEBTOON Entertainment.
除了商業合作,迪士尼與 WEBTOON 娛樂公司亦簽署非約束性條款,計劃收購後者 2% 股
權。
The proposed equity investment and the commercial collaboration are subject to
the parties entering into definitive agreements on mutually agreeable terms
and customary closing conditions.
這項股權投資與商業合作仍需雙方簽訂最終協議,並完成慣例的交割條件。
Junkoo Kim (WEBTOON 創辦人兼 CEO)
"With a new platform that will combine our product and technical expertise
with Disney’s full comic catalog, we’re giving new and longtime fans all
over the world a new way to discover these legendary characters and stories,"
said Junkoo Kim, Founder and CEO, WEBTOON Entertainment. "Disney’s
extraordinary storytelling legacy is second to none, and we’re honored to
work with them to build the future of digital comics. This is a powerful next
step for our growing global business, and a strong foundation for even greater
collaboration with Disney in the years ahead."
「透過結合我們的產品與技術專長,加上迪士尼完整的漫畫資源,新平台將為全球新舊粉
絲提供全新的方式,來探索這些傳奇角色與故事。」WEBTOON 創辦人兼 CEO 金俊九表示
。「迪士尼非凡的故事敘事傳承無人能及,我們很榮幸能與他們攜手打造數位漫畫的未來
。這對我們持續成長的全球業務而言是一個強大的下一步,也為未來與迪士尼更大規模的
合作奠定基礎。」
心得/評論:
雙方官方聲明
webtoon https://tinyurl.com/b9b2r65b
waltdisney https://tinyurl.com/4e23422m
https://i.urusai.cc/g29u9.JPG
受此消息影響,webtoon盤後大漲
迪士尼僅收購 2% 股份,顯示重點不是控制權,而是 建立長期合作關係。
漫威/迪士尼漫畫多為傳統格子格式,與現代年輕人習慣的直式滑動差異大。
WEBTOON 在此領域技術與運營成熟,能幫助迪士尼將內容「再製」成更易於消費的形式。
--
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