[新聞] Facebook 即將推出 AI 約會助手
原文標題：Facebook is getting an AI dating assistant
原文連結：https://tinyurl.com/2s3x7h88
發布時間：1:27 PM PDT · September 22, 2025
記者署名：Amanda Silberling
原文內容：
Meta announced on Monday that it’s bringing an AI assistant to Facebook
Dating.
Meta 週一宣布，將在 Facebook Dating 中引入一個 AI 助手。
This chatbot is intended to help users find matches who are more closely
tailored to what they are looking for. For example, Meta might suggest users
ask it to find “a Brooklyn girl in tech” or a user could ask the AI to help
refine their profile.
這個聊天機器人旨在幫助使用者找到更符合需求的配對。舉例來說，Meta 可能會建議使
用者請它尋找「在布魯克林從事科技業的女孩」，或者請 AI 幫助改善自己的個人檔案。
Meta also says that it’s “helping people avoid swipe fatigue” with a new
feature called Meet Cute, which gives users a weekly “surprise match” chosen
based on its algorithm.
Meta 還表示，它透過一個名為 Meet Cute 的新功能來「幫助人們避免滑動疲勞」。這個
功能會依據演算法，每週為使用者提供一個「驚喜配對」。
The company says Facebook Dating matches among adults ages 18 to 29 have
increased 10% year-over-year growth, with hundreds of thousands of users in
that age group creating Facebook Dating profiles each month. That’s small
compared to competitors like Tinder, which has about 50 million daily active
users, and Hinge’s 10 million daily active users.
該公司表示，18 至 29 歲的成年使用者在 Facebook Dating 上的配對數量同比增長了
10%，每個月都有數十萬名該年齡層的使用者建立交友檔案。不過，這與競爭對手相比仍
然相對小規模——例如 Tinder 擁有大約 5000 萬日活躍用戶，而 Hinge 則有 1000 萬
日活躍用戶。
AI features have already become the norm in mainstream dating apps. Even newer
dating apps like Sitch have attempted to differentiate themselves with their
AI features.
AI 功能已經成為主流交友軟體的常態。即使是像 Sitch 這樣的新興交友軟體，也嘗試透
過 AI 功能來區隔自身特色。
Match Group — the owner of Tinder, Hinge, OKCupid, and others — entered a
partnership with OpenAI last year, which is part of the dating giant’s $20
million-plus investment in AI. That’s a big bet, especially given the
financial struggles of Match Group, which has lost about 68% of its stock
price in the last five years.
交友巨頭 Match Group（旗下擁有 Tinder、Hinge、OKCupid 等）去年與 OpenAI 建立合
作關係，這是該公司超過 2000 萬美元 AI 投資的一部分。這是一個大膽的賭注，特別是
考慮到 Match Group 財務狀況不佳——過去五年內其股價已下跌約 68%。
So far, this investment has produced features like an AI photo selector tool
to Tinder, which scans your cameral roll to help choose profile images, as
well as AI-powered matching. Hinge has a feature that lets users improve their
responses to profile prompts with AI.
到目前為止，這項投資已經帶來一些功能，例如 Tinder 的 AI 照片挑選工具，可以掃描
相簿來幫助選擇個人檔案照片，還有 AI 驅動的配對系統。Hinge 則提供一個功能，讓使
用者透過 AI 改進他們對個人檔案提示的回覆。
Bumble has added similar AI features, and founder Whitney Wolfe Herd even
ruffled some feathers last year when she suggested that one day, users could
have personal “AI concierges” that go on dates with other people’s AI to
determine compatibility.
Bumble 也新增了類似的 AI 功能，而其創辦人 Whitney Wolfe Herd 去年甚至引發爭議
，她提出未來某一天，使用者可能會擁有個人的「AI 管家」，這些 AI 會替使用者與其
他人的 AI 約會，以此來判斷雙方的相容性。
心得/評論：
Meta 的戰略意圖
Facebook Dating 市佔率遠落後於 Tinder 與 Hinge，因此 Meta 引入 AI，是為了 彌補
用戶量劣勢，靠智慧化體驗吸引用戶。
Meet Cute 功能避免用戶疲於「無限滑動」，凸顯 Facebook 想解決「使用者倦怠」問題
。
產業趨勢
幾乎所有主流交友平台（Tinder、Hinge、Bumble）都已經在導入 AI。
不只是配對演算法，還擴展到 照片選擇、對話生成、個人檔案優化，甚至可能發展出 AI
替身交互。
競爭格局
Match Group 與 OpenAI 的合作是產業標竿，雖然公司財務表現不佳，但仍願意加碼 AI
，顯示 AI 已是 survival strategy（存亡戰略）。
Facebook 進場較晚，但憑藉龐大用戶基礎（尤其是年輕用戶增長 10%），有望切入市場
。
--
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