Re: [語文] GWD CR問題
※ 引述《young99 (結束即是開始)》之銘言:
: GWD30-Q10
: A manufacturer of workstations for computer-aided design seeks to increase
: sales to its most important corporate customers. Its strategy is to publish
: very low list prices for workstations in order to generate interest among the
: buyers for those corporations.
: Which of the following, if characteristic of the marketplace, would tend to
: cause the manufacturer’s strategy to fail?
: A.The proposed list prices would seem low to a typical buyer for the
: manufacturer’s most important corporate customers.
: B.The capabilities of workstations suitable for given jobs are not
: significantly different among various manufacturers.
: C.The manufacturer’s most important corporate customers employ as buyers
: persons who are very knowledgeable about prices for workstations for
: customer-aided design.
: D.Customers differ significantly in the percentage of resources they can devote
: to computer workstations.
: E.Buyers for corporations that purchase workstations for computer-aided design
: receive bonuses for negotiating large discounts from the list price.
: A:(E) 不太懂為何(E)會使得策略失敗,是因為接受買方所要的bonuses,結果導致真正的
: profit下降嗎,並無達到當初增加sales而增加profits的目的嗎?
: 我是選(C),因為買方會雇用對於CAD有所認識的人,他們對於價格有個了解,所以
: 賣方的策略(list very low prices)是無效的。
我的理解是這樣的 manufacturer的策略是
訂很低的list prices來吸引buyers for those corporations
使公司的sales可以increase
E的內容寫到 Buyers for corporations 可以在議價過程中, 藉由談到的很大的
discount來獲得bonus, 但是題目已經表明list price已經訂的很低
所以可以discount的空間就變的很低 --> Buyers很難拿到bonus
所以無法吸引buyers for those corporations --> 所以策略失敗
我認為C中限定manufacturer’s most important corporate customers
不能代表全面性的結果, 論點是有點侷限了 所以看到就可以優先剔除這個選項
一點淺見 ~ 參考參考
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