[閒聊] 怎麼幫朋友的麵包店?消失
朋友學了麵包很多年,也存到一筆錢開了一間烘焙坊。
當初是想說中壢地區都沒有類似胖達人那種台灣軟式歐洲麵包,
所以主力就以歐式麵包為主,裝潢也花了很多錢,營造歐式古
典的風格。
麵包我吃過,很香也很好吃,但就是跟以往你能吃到的那些差
不多。不會差但就是那樣八十分。
沒想到卻一直賠錢,會買的客群都是女性為主,聽客人說小孩不
喜歡吃這種麵包,然後又太大個,所以客群有,但一直不夠多。
後來朋友就加入了台式麵包,口感跟樣式是以山崎麵包為標準,
大家吃了也覺得不輸山崎麵包。但也沒超越就是了,口感依然
就是好吃,但也沒好吃到那種會讓人念念不忘的地步。
現在店裡的獲利幾乎都是台式麵包為主了,原本主打的歐式麵
包越來越少,但因為台式麵包一天就要丟了,而且跟他原本的
規畫完全跑掉了。
不妥協就會一直賠錢,但他又不甘心最後又變成跟大家一樣的
台式甜麵包混合歐式麵包,而且這樣跟其他的就完全沒有二樣
。況且台式開價比較低,營業額並沒有辦法衝高,扣掉租金什
麼的就是勉強打平。
他現在在想要推蛋糕類或是伴手禮嗎?蛋糕應該可以拉高單價?
請問版上烘焙大大,有沒有人能給一點建議呀?感覺朋友做得
很不開心,壓力也很大,麻煩大家幫忙了。
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※ 編輯: losh (118.161.187.37), 09/23/2018 10:44:15
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