Re: [CR. ] PP2 -51
看板GMAT (GMAT入學考試)作者dawnlight (nothing to lose)時間14年前 (2011/12/11 22:15)推噓1(1推 0噓 2→)留言3則, 2人參與討論串2/2 (看更多)
※ 引述《picacoman (小剛炮)》之銘言:
: Because postage rates are rising, Home Decorator magazine plans to maximize
: its profits by reducing by one half the number of issues it publishes each
: year. The quality of articles, the number of articles published per year, and
: the subscription price will not change. Market research shows that neither
: subscribers nor advertisers will be lost if the magazine's plan is
: instituted.
: Which of the following, if true, provides the strongest evidence that the
: magazine's profits are likely to decline if the plan is instituted?
: (A) With the new postage rates, a typical issue under the proposed plan would
: cost about one-third more to mail than a typical current issue would.
: (B) The majority of the magazine's subscribers are less concerned about a
: possible reduction in the quantity of the magazine's articles than about a
: possible loss of the current high quality of its articles.
: (C) Many of the magazine's long-time subscribers would continue their
: subscriptions even if the subscription price were increased.
: (D) Most of the advertisers that purchase advertising space in the magazine
: will continue to spend the same amount on advertising per issue as they have
: in the past.
: (E) Production costs for the magazine are expected to remain stable.
: 小弟對題目的翻譯:
: 因為郵資的上漲,H這家雜誌社藉由降低原本發行量的一半來使利潤達到最高。
: 其中不論是文章的品質,每年文章的發行量,和訂閱金額都不改變。
: 市場調查發現不論是訂閱者或是廣告商都不會因為H雜誌社實施這個plan而有所減少。
: 題目問:
: 選項中哪一個可以證明如果H雜誌社實施這個計劃將會造成利潤的減少?
: =====================================
: 不知道翻譯的對不對
: 不過在寫這題時搞不清楚題意所以亂選了一個答案
: 不過針對這題目的敘述有個問題
: 郵資上漲(成本增加)那為什麼降低銷售量會提高利潤??
: 舉例來說 一本雜誌賣5元 原郵資是2元 發行5本 利潤是15元
: 郵資上漲後 一本還是5元 郵資變成3元 如果維持原發行量(5本)利潤是10元
: 更何況是降低發行量??
我不確定你指的 "發行量" 是指每一期的印刷數量,還是什麼意思?
題目是指:因郵資上漲,而將「每一年的發行"期數"」減半。例如:原本是週刊,改成
雙週刊。在配合其他題幹給的條件不變 (你這邊理解沒問題),然後要問何者會對 "利潤"
造成 "負向" 影響?
D) 多數廣告主會跟過去一樣,在 "每一期" 投入的金額都 "一樣"。
==> 但期數減半,代表廣告部分收益減半。結果省下來的郵資,可能還是會補不了
廣告收益減半的部分。
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