[CR. ] PP3_99
Denoma, a major consumer-electronics maker, had a sizable decline in sales
revenue for its most recent fiscal year. This result appears surprising,
because electronics retailers report that although their overall sales were
considerably lower than in the previous year, their sales revenue from
Denoma models actually grew, largely thanks to some innovative and popular
models that Denoma introduced.
Which of the following, if true, does most to explain the apparently
surprising result?
A. Because of the need to educate the public about its new models’
capabilities, Denoma’s advertising spending was higher than normal
over the period.
B. For the period at issue, Denoma’s major competitors reported declines
in revenue that were, in percentage terms, greater than Denoma’s.
C. A significant proportion of Denoma’s revenue comes from making
components for other consumer-electronics manufacturers.
D. Unlike some of its major competitors, Denoma has no lines of business
outside consumer electronics to provide revenue when retail sales of
consumer electronics are weak.
E. During the period, consumer-electronics retailers sold remaining units
of Denoma’s superseded models at prices that were deeply discounted
from those models’ original prices.
OA:C
邏輯鏈如下：
sales revenue from Denoma models actually grew
(some innovative and popular models)
-->Denoma had a sizable decline in sales revenue (非預期結果)
想請教一下A選項為何是錯誤的？
若advertising spending 上升 也會導致revenue 相對減少
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