Re: [CR. ]GWD問題請教

看板GMAT (GMAT入學考試)作者reko076 (Apostol好難)時間7年前 (2017/09/25 01:07)推噓1(1推 0噓 0→)

留言1則, 1人參與討論串2/2 (看更多)

※ 引述《IDrum123121 (DD)》之銘言： : Over the past five years, the price gap between name-brand cereals and less : expensive store brands has become so wide that consumers have been switching : increasingly to store brands despite the name brands' reputation for better qu : ality. : To attract these consumers back, several manufacturers of name-brand cereals : plan to narrow the price gap between their cereals and stores brands to less t : han what it was fives years ago. : Which of the following, if true, most seriously calls into question the likeli : hood that the manufacturers' plan will succeed in attracting back a large perc : entage of consumers who have switched to store brands? : (B)Consumers who have switched to store-brand cereals have generally been sati : sfied with the quality of those cereals. : (D)Because of lower advertising costs, stores are able to offer their own bran : ds of cereals at significantly lower prices than those charged for brand cerea : ls. : 一開始在這兩個選項中糾結，而我對Ｄ選項的想法是：競爭對手採行相同手段，所以能夠 : weaken但是答案是B選項。 : 我能夠了解B選項weaken的道理，但卻沒辦法刪去D，想請問各位大神是如何刪去D這個選 : 項? : 謝謝！ D 選項是在解釋 store brand 相對於 name brand 的價格優勢的原因，乍看也不是完全無關。現在我們站在一個行銷顧問的角度，分別以這兩個選項為前提，對這些 name brand 公司說一句話 B: 就算你們縮小價差顧客也回不來，因為 store brand 品質 OK 的話就沒必要買還是比較貴一點的 name brand D: 價差很難降不下去，因為 store brand 在自家店裡打廣告不需要錢這樣有看出來為什麼選 B 不選 D 了嗎？D 是在強調”原有的優勢”。況且，題目已經說明，要”narrow the price gap”，意思就是不管 store brand 要如何降價，name-brand 都會想辦法拉近價差。而 B 就是說明在品質上對客戶來說已經沒有差異，即使是拉近價差，客戶還是會選便宜的 (store brand)，為正確答案。補充說明，美國各大grocery store幾乎都有自營品牌(就是store brand)，store brand 的價錢高低其實是看店的等級舉燕麥當例子好了(數字只是概略的) 高級商店：自營品牌 $3.0/lb A牌 $3.5/lb B牌 $4.5/lb 中等商店自營品牌 $2.0/lb D牌 $2.0/lb C牌 $2.5/lb A牌 $3.5/lb 廉價商店不知名品牌 $1.0/lb 自營品牌 $1.5/lb D牌 $2.0/lb (個人美國生活經驗) 有時候在廉價商店裡，store brand反而才較有品質 -- Klaus 一戰740(V38 Q51 IR7) Blog https://klausmath.wordpress.com/ FB https://www.facebook.com/KlausMath/ E-mail KlausMathChickenSoup@gmail.com GMAT 數學全套線上課程(基礎、核心、進階、閱讀) OG詳解弱點診斷備考諮詢雞精滋補歡迎來信洽詢 -- ※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 222.7.28.92 ※ 文章網址: https://www.ptt.cc/bbs/GMAT/M.1506272864.A.6F6.html