[新聞] Cracker Barrel聽從川普建議改回舊LOGO

看板Stock (股票)作者TyuzuChou (潤潤潤)時間3小時前 (2025/08/27 07:41)推噓25(25推 0噓 27→)

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原文標題： Cracker Barrel Heeds Trump's Advice, Ditch New Logo For 'Old Timer' 原文連結：https://tinyurl.com/kmy5xhbb 發布時間：Aug 27, 2025, 04:33 IST 記者署名：Yuvraj Tyagi 原文內容： Cracker Barrel Old Country Store has scrapped its new minimalist logo after a week of intense backlash from conservatives and President Donald Trump. The Tennessee-based chain confirmed on August 26 it would restore the classic 1977 “Uncle Herschel” design, calling the move a response to “customer feedback .” The reversal follows a 15% stock plunge and accusations of “woke” rebranding tied to diversity efforts. Cracker Barrel Old Country Store 在推出新極簡風標誌後，因遭到保守派與總統川普強烈反彈，決定撤回。這家總部位於田納西的連鎖餐廳於 8 月 26 日確認，將恢復 1977 年經典的「Uncle Herschel」設計，並稱此舉是回應「顧客意見」。這次逆轉決策發生在股價暴跌 15% 與遭指控進行「覺醒」（woke）多元化改革之後。 Cracker Barrel Old Country Store Inc. has abandoned its new text-only logo following uproar from conservatives and former US President Donald Trump. The company confirmed on Monday, August 26, that it will revert to its 1977 design featuring “Uncle Herschel,” the iconic man leaning against a barrel. “We said we would listen, and we have. Our new logo is going away, and our ‘Old Timer’ will remain,” the chain announced in a statement. Cracker Barrel 已放棄僅文字的新標誌，原因是遭到保守派與川普強烈批評。公司於 8 月 26 日（週一）宣布將回歸 1977 年的「Uncle Herschel」設計，那位靠在木桶上的經典人物。「我們說過會聽取顧客意見，而我們確實做到了。新標誌將消失，我們的『Old Timer』將會留下來。」公司在聲明中說。 The backlash erupted after Cracker Barrel unveiled the modernised branding on August 19 as part of a $700 million revamp launched last year. The simplified logo dropped the “Old Country Store” tagline and vintage imagery, sparking outrage on social media. Critics labelled the redesign “soulless” and “ generic,” with one user on X calling it “modernised slop.” 這場反彈源於 Cracker Barrel 於 8 月 19 日推出現代化品牌形象，作為去年啟動的 7 億美元改造計劃的一部分。新標誌簡化後刪除了「Old Country Store」標語和復古圖像，引發社交媒體上的憤怒。批評者稱新設計「沒有靈魂」、「毫無特色」，甚至有人在 X（推特）上嘲諷它是「現代化垃圾」。 Trump and Conservatives Amplify Pressure 川普與保守派加大壓力 The controversy escalated when President Trump intervened on Truth Social, urging the brand to “go back to the old logo” and calling customer response “the ultimate poll.” He described the reversal as a “great opportunity” for “a billion dollars in free publicity,” per Reuters. 爭議升級是因川普在 Truth Social 上發文，敦促 Cracker Barrel「回到舊標誌」，並稱顧客的反應是「最終的民意調查」。他甚至形容這次逆轉是「十億美元的免費宣傳機會」（據路透社報導）。 Conservative voices, including Donald Trump Jr. and Rep. Byron Donalds, also joined the fray, accusing Cracker Barrel of bowing to “woke” diversity, equity and inclusion (DEI) trends. 包括小唐納德·川普與眾議員 Byron Donalds 在內的保守派人士也加入戰局，指控 Cracker Barrel 向「覺醒」的多元化、公平與包容（DEI）潮流屈服。 California Governor Gavin Newsom even weighed in sarcastically, echoing Trump ’s tone with a post that read: “KEEP YOUR BEAUTIFUL LOGO!!! THE NEW ONE LOOKS LIKE CHEAP VELVEETA”. The company’s stock, which had dropped by nearly 15%, briefly rebounded 5% after Trump’s comments. 加州州長 Gavin Newsom 甚至帶著諷刺口吻插話，模仿川普語氣發文：「保留你們的美麗標誌！新標誌看起來像廉價的起司片」。在川普發聲後，Cracker Barrel 原本下跌近 15% 的股價一度反彈 5%。 CEO Under Fire as Debate Mirrors Bud Light Boycott CEO 遭批評，事件類比 Bud Light 抵制風波 Cracker Barrel CEO Julie Felss Masino, who joined in 2023 from Taco Bell, defended the rebrand as “overwhelmingly positive” on Good Morning America. However, a YouGov poll suggested 76% of Americans preferred the old logo, contradicting her claims. Critics, including conservative commentator Benny Johnson, called her an “insufferable left-wing elitist” and demanded her resignation. Cracker Barrel CEO Julie Felss Masino（2023 年自 Taco Bell 加入）在《早安美國》節目中為品牌重塑辯護，稱反應「壓倒性正面」。然而，YouGov 的民調顯示有 76 % 的美國人更喜歡舊標誌，與她的說法相矛盾。批評者（如保守派評論員 Benny Johnson ）則罵她是「令人難以忍受的左翼精英」，並要求她辭職。 The episode has drawn comparisons to Bud Light’s 2023 boycott and Target’s 2024 Pride merchandise pullback. Experts told Newsweek that Cracker Barrel’s attempt to attract younger customers through modernisation clashed with its older demographic, which values its nostalgic Southern image. 這次事件被拿來與 Bud Light 2023 年的抵制風波，以及 Target 2024 年因同志驕傲商品下架事件相比。專家對《新聞週刊》表示，Cracker Barrel 試圖透過現代化來吸引年輕客群，卻與其原本懷舊南方形象的年長顧客群產生衝突。心得/評論：新 Logo 發布 → 保守派反彈 → 股價暴跌約 15%。川普喊話支持舊 Logo → 市場信心回升，股價反彈約 5% CEO說要改回舊Logo後盤後續漲 https://i.urusai.cc/E1JTh.png

從股價表現來看投資者還是比較喜歡舊logo 也認為舊logo比新logo更能吸引顧客 -- ※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 150.117.197.145 (臺灣) ※ 文章網址: https://www.ptt.cc/bbs/Stock/M.1756251665.A.DDB.html

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